Our aim is to inspire mainstream commitment to transitioning to a life-sustaining society at emergency speed. With such commitment both local initiatives and the drive for large-scale economic reform will gain much more traction.

We start with a simple tip from marketers: have a clear brand, and make sure that people see it everywhere.

The thing is, the millions of groups that care about global warming, environmental sustainability and social well-being do not have a common brand. But we can make common cause in the intention to transition to a life-sustaining society. We do want to live in a life-sustaining society, rather than one that is ecologically self-destructing, do we not?

Although we do not have a common brand, we can promote a common meme:

transitioning to a life-sustaining society.

So the top-level of our marketing strategy is to have the meme We are transitioning to a life-sustaining society (and variations of this) appear everywhere in conversations, blogs, flyers, email signatures, the end of lectures, YouTube videos, business websites, articles and workshops... We want this to become the defining feature of what our society is about.

The next step is to enable people to understand what is involved in a successful transition to a life-sustaining society. We can communicate this through familiar techniques such as blogs, articles, videos and lectures.

More personally, we can also conduct face-to-face Kitchen Table Conversations with people we know.

How might we take it to scale?

Our goal is to shift mainstream consciousness so that we mobilise the public will to become ecologically sustainable. Somehow we must reach millions of people who do not seek out ideas about environmental trends and healthy social change.

There is a straightforward way to do this. There are millions of groups that care. Our organising model is to in role as many of these groups and their members in championing transitioning to a life-sustaining society as possible. Rather than having just a few organisations championing the Great Transition, the idea is to get thousands of us doing it. It’s all about working through networks.

We are all embedded in mainstream culture. Mainstream culture includes our friends, neighbours, business associates and clients. We are powerfully positioned to seed transformative ideas into mainstream culture with virtually no budget. Aligned we can become an awesome force for transformative social change.

This strategy is outlined in more detail in