If we create a culture that promotes well-being and prosperity for all,
then we will be in a position to discover who we really are.
                                                 Martin Seligman

Paul R. Ehrlich | October 8, 2015

In Feeding people on our stressed planet will require a “revolution” John Harte and I argued that:

feeding the planet goes way beyond food. Revolutionary political, economic and social shifts are necessary to avoid unprecedented chaos.”

The MAHB’s mission is to inspire a global dialogue on the interconnected nature of sustainability issues, with the intention to shift the culture so that we actually become ecologically sustainable. The MAHB provides a platform for progressive civil society to actually change mainstream norms –the most fundamental step in shifting to a life-sustaining society.

One MAHB Node, Andrew Gaines in Australia, has created an approach that I strongly support. It is the Inspiring Transition initiative.

Stimulated by Paul Hawken’s Blessed Unrest, Gaines notes that today there is a vast movement for healthy change, with millions of groups working on various aspects of

environmental sustainability and social well-being. While these organizations continue to work on their own missions, they could also devote part of their efforts to educating people in our networks about the whole system change necessary to achieve sustainability.

In other words, instead of just a few groups communicating about systemic change, what if millions of groups did so? Then we would have a means of bypassing the media and catalysing the profound shift in social norms necessary for the transition.

Accelerating the Great Transition – Engaging mainstream commitment to a life-sustaining society outlines a strategy whereby thousands, indeed millions, of individuals and organisations can combine forces to affect mainstream behavior without requiring a complex administrative structure or contentious strategy meetings.

The Inspiring Transition website provides about twenty imaginative communication tactics, and has links to ready-to-use tools for communicating about the Great Transition. The tools are meant to make communicating as easy as possible.

To summarize, Inspiring Transition is a robust and yet pragmatic platform and set of tools designed to fuel a citizen-led initiative: I urge you to go to the site and get involved now. Delaying is not an option.


To learn more about Inspiring Transition, read the recent contribution to the MAHB Blog from Andrew Gaines, Communicating to Accelerate the Great Transition.

MAHB-UTS Blogs are a joint venture between the University of Technology Sydney and the Millennium Alliance for Humanity and the Biosphere. Questions should be directed to This email address is being protected from spambots. You need JavaScript enabled to view it.

MAHB Blog: http://mahb.stanford.edu/blog/active-commitment-to-a-life-sustaining-society-what-you-can-do-now/.